Spontaneous Consumers

People who are business decision makers within their organization and who make purchase decisions quickly, prefer purchases to be easy, and are motivated by time-sensitive and discounted offers. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.

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Segment Details

Full Segment Name
A1A B2B > Employee Attributes > Business Decision Makers > Decision Drivers & Behavior Motivations > Spontaneous Consumers
Segment ID
500106938
Subcategory
Business Decision Makers > Decision Drivers & Behavior Motivations
CPM
$1.67
Brand / Provider
A1A B2B

Description

People who are business decision makers within their organization and who make purchase decisions quickly, prefer purchases to be easy, and are motivated by time-sensitive and discounted offers. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.

This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.