Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Decision Influencers > Preferred Marketing Communication Methods > Initial Marketing Contact Channel Preference > Email
- Segment ID
500106858- Category
- Employee Attributes
- Subcategory
- Business Decision Influencers > Preferred Marketing Communication Methods > Initial Marketing Contact Channel Preference
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business decision influencers within their organization and who prefer to be contacted via email when learning about potential products and/or vendors for the first time. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.