Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Executives > Preferred Marketing Communication Methods > Marketing Content Preference > White Paper
- Segment ID
500106258- Category
- Employee Attributes
- Subcategory
- Business Executives > Preferred Marketing Communication Methods > Marketing Content Preference
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business executives within their organization and who prefer to learn about products and/or vendors with white paper marketing content. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.