Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Decision Influencers > Preferred Marketing Communication Methods > Marketing Content Preference > eBook
- Segment ID
500106158- Category
- Employee Attributes
- Subcategory
- Business Decision Influencers > Preferred Marketing Communication Methods > Marketing Content Preference
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business decision influencers within their organization and who prefer to learn about products and/or vendors with eBooks. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.