Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Decision Makers > Preferred Marketing Communication Methods > Initial Marketing Contact Channel Preference > Phone Call
- Segment ID
500106018- Category
- Employee Attributes
- Subcategory
- Business Decision Makers > Preferred Marketing Communication Methods > Initial Marketing Contact Channel Preference
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business decision makers within their organization and who prefer to be contacted via telephone when learning about potential products and/or vendors for the first time. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.
