Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Owners > Minority-owned Businesses
- Segment ID
500105978- Category
- Employee Attributes
- Subcategory
- Business Owners
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business owners and who are either African American, Asian, Hispanic, or Native American.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.